Clorox 30 Oz. Regular Liquid Bleach | Bleach | Brand

Clorox Concentrated Regular Liquid Bleach - Shop Bleach at HEB

Concentrated Splash-Less Regular Liquid Bleach Splashless | Walgreens

Clorox Ultra Liquid Bleach Regular, 121 oz

$13.37
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  • I put new beige color jeans in clean plastic container; added water, added Javex regular liquid bleach, added liquid soap (Arm and Hammer - navy blue in color). The jeans turned light pink almost immediately. I tried a new solution of same bleach twice. The jeans are still light pink, not the slightest of change. Jeans have not yet been put in dryer but were dried on hanger.

    Ron from Pittsburgh

    DESIRED BRAND IMAGE
    The Clorox Company’s brand image is
    to enhance all of their different products besides bleach, because Clorox
    offers many different products. Clorox
    wants to offer the truth about bleach.
    The Clorox Company seeks a brand
    image that promotes product effectiveness, ease of use, and environmentally conscious cleaning methods.
    The Clorox Company hopes to take
    its Clorox 30 oz. Regular Liquid Bleach
    product and market it to minority populations such as black and hispanic
    people (“Hispanic Consumers and
    Household Products: U.S.,” 2013).
    Research conducted for black and
    hispanic consumers shows that
    (THE CLOROX COMPANY 2014)
    importance is based on product
    effectiveness and sensory experiences through the use
    of fragrance (“Hispanic Consumers and Household Products: U.S.,” 2013). According to this
    same research report, product effectiveness and sensory experiences are more important to consumers than packaging related issues.

  • Avoid using any bleaches that contain perfumes, dyes and other additives. Use only regular household liquid bleach that contains 5.25 to 6.0 percent sodium hypochlorite. Chlorox has recently come out with a new product “Clorox Ultra”. They have changed the concentration of Sodium Hypochlorite (chlorine) from 5.25% concentration to 6%, and they have added Sodium Hydroxide. They are doing this to reduce the size of the containers. Chlorox has stated that this is safe to use for water purification.

    EXECUTIVE SUMMARY
    The following research was completed by Cole Anneberg and Cole Peterson to analyze The Clorox Company’s product, Clorox 30
    oz. Regular Liquid Bleach. All research was conducted through the use of online databases such as Mintel, Redbooks, The Clorox
    Company website, etc.
    This creative brief showcases the target audience, features & benefits, current brand image, desired brand image, direct competitors, indirect competitors, advertising goal, and strategic message for the Clorox 30 oz. Regular Liquid Bleach product.

    CLOROX ULTRA REGULAR LIQUID BLEACH 30oz
    Item No: 294139
    Price:
    Case Pack: 1.00 Piece
    Availability In Stock
    Description:
     
     

  •  
     CLOROX ULTRA REGULAR LIQUID BLEACH 30oz
     Item No: 294139



    Tags : COLOROX   DETERGENT   CLEANERS  
     

    Regular liquid bleach is not stable, it breaks down gradually and eventually becomes just salt water over a period of 2 years. It’s still usable at 1 year but you must use twice as much.

Physical State Thin liquid Appearance Clear

Product Description:
Austin's 101 Regular Liquid Bleach 1 Gallon SKU#AUS101 - 3% Bleach solution. Cost-effective bleach for laundry, disinfecting, deodorizing, etc. 128floz, 1 Gallon Bottle, 6 Bottles per Case.