Further to post of September 18th: the invitation which was extended to Winning Brands to attend the November PRO Group – Distribution America Executive Planning Conference has been accepted. Meetings have been arranged with participating distributors to discuss Winning Colours Stain Remover.
A follow-up to my note of October 5th: Things are looking promising for the commencement of a special in-store test of 600 4-oz Winning Colours Stain Remover bottles on hang tags, to be distributed into approximately 50 retail locations in a variety of settings in partnership with a specialized U.S. distributor that services such installations nationally. This will put a dozen bottles into a diverse number of environments to gauge pick-up. This distributor looks after about 7,000 locations in total. Tests are just that – tests. Sometimes tests don’t work out. The significance of this operational development is that Winning Colours Stain Remover is ramping up its exposure to various kinds of placement with people who know what they are doing - people who are aware of what products are “out there” and like the potential of Winning Colours Stain Remover, World’s Most Versatile Cleaning Solution.
Close-up of "hang-tag" used for clip-strip display of Winning Colours Stain Remover. Indications are that the first ever multi-store test for this form of merchandising will commence near end of November 2010.
An interesting comment from a New York customer of Winning Colours Stain Remover, who first discovered it at a Benjamin Moore store in Manhattan is that she has both a dog and cat in her apartment, and would prefer not to have traditional solvents around. New York, and Manhattan in particular, has a particularly high proportion of apartment/condo dwellers. Because Manhattan is so built up, it also has a high proportion of retailers that are smaller, and “neighbourhood” oriented. We are therefore finding that our retailer relationships in New York City have more person-to-person contact than one would think. We are making a point of visiting those stores when possible, and this is made more feasible by their concentration in a small area. In the photo below, I was getting to know the staff at 159 W. 72nd Street. If we gain a presence in a Manhattan pharmacy chain we are in discussion with currently, it will be feasible to meet with people in many of those stores more efficiently than anywhere else.
|Winning Colours Stain Remover Reaches All 50 States|