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2009 Advertisement for Winning Colours Stain Remover to independent paint retailers.

1000+ Stain Remover

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  • Further to post of September 18th: the invitation which was extended to Winning Brands to attend the November PRO Group – Distribution America Executive Planning Conference has been accepted. Meetings have been arranged with participating distributors to discuss Winning Colours Stain Remover.

    A follow-up to my note of October 5th: Things are looking promising for the commencement of a special in-store test of 600 4-oz Winning Colours Stain Remover bottles on hang tags, to be distributed into approximately 50 retail locations in a variety of settings in partnership with a specialized U.S. distributor that services such installations nationally. This will put a dozen bottles into a diverse number of environments to gauge pick-up. This distributor looks after about 7,000 locations in total. Tests are just that – tests. Sometimes tests don’t work out. The significance of this operational development is that Winning Colours Stain Remover is ramping up its exposure to various kinds of placement with people who know what they are doing - people who are aware of what products are “out there” and like the potential of Winning Colours Stain Remover, World’s Most Versatile Cleaning Solution.

  • Close-up of "hang-tag" used for clip-strip display of Winning Colours Stain Remover. Indications are that the first ever multi-store test for this form of merchandising will commence near end of November 2010.

    An interesting comment from a New York customer of Winning Colours Stain Remover, who first discovered it at a Benjamin Moore store in Manhattan is that she has both a dog and cat in her apartment, and would prefer not to have traditional solvents around. New York, and Manhattan in particular, has a particularly high proportion of apartment/condo dwellers. Because Manhattan is so built up, it also has a high proportion of retailers that are smaller, and “neighbourhood” oriented. We are therefore finding that our retailer relationships in New York City have more person-to-person contact than one would think. We are making a point of visiting those stores when possible, and this is made more feasible by their concentration in a small area. In the photo below, I was getting to know the staff at 159 W. 72nd Street. If we gain a presence in a Manhattan pharmacy chain we are in discussion with currently, it will be feasible to meet with people in many of those stores more efficiently than anywhere else.

    Winning Colours Stain Remover Reaches All 50 States

  • These are localized radio advertising spots, approved for use by Lowes for the first time. Schedule has not yet been finalized. It is only part of an introduction of Winning Colours Stain Remover to these communities, with various elements, that will be implemented in stages. It is only recently that the marketing for Winning Colours Stain Remover has become “resolved” to a clear and unique selling proposition, World’s Most Versatile Cleaning Solution. Every brand needs a reputation to project. Our several years of market research, including discussion with consumers and retailers, shows that this slogan finally delivers to Winning Colours the premise that it needed to stand apart from others – and to be world class in its delivery of the stated benefit. Yes, there are other cleaners that do this and that, however Winning Colours Stain Remover is a remarkable product in the versatility (ie convenience and hassle free experience) that it provides. Straightforward commercials, like the ones attached, foster discovery by consumers of this benefit.

Ideas Weblog for Customers | Winning Colours Stain Remover

The most important reason is that we do not want to do anything as a group of shareholders that will skew the results in the Lowes system. It’s consumers now that matter more than anything. We should create conditions that increase natural, authentic, demand for Winning Colours Stain Remover - NOT create a distortion of results by approaching stores ourselves. We are stakeholders – such behaviour could be viewed as being a “shill” – ie misrepresentation of customer activity. We have only one opportunity to make a first impression with Lowes. Let’s make it the reputation of a company that operates to the highest moral standard, no matter how ambitious the company is for the success that it deserves.